During a spare hour or so prior to attending a
Christmas party last December, I happened to read a newspaper article linked by a TSL poster
that was touting some Big East Conference revenue numbers. So, I figured that I
would spend a few moments searching the Internet for reliable information
concerning athletic conference revenues and expenses.
I have always wondered where all of the ACC revenues were
coming from and where this kind of information could be found in a reasonably
reliable format from which such data could be extracted. As noted in my last
review of Virginia Tech athletic department finances, all of the NCAA sanctioned
athletic conferences are classified as charitable organizations and thus have to
file an information return known as Form 990 with the IRS.
My search led me
to a site called Foundation
Center, where PDF format copies of the IRS Form 990 as filed by
charitable organizations are available. You only need to know the name of the
organization you are searching for, but you have to get the name exactly correct
or the search will not locate the organization. Sometimes you have to spell out
numbers that are in the names (Twelve), other times the number itself (12) must
be entered.
I immediately located the ACC and Big East IRS Forms 990 for
the last two years available, which are the fiscal years ending June 30, 2005
and 2006. You would think that filings with the IRS would be fairly consistent
among similar organizations as far as the type of information regarding revenues
and expenses is concerned. However, there were enough inconsistencies between
the ACC and Big East filings to prompt me to find the Form 990's for other
athletic conferences to compare them to the ACC and Big East. That was an
interesting endeavor also, much like trying to compare the NCAA reports for the
various schools, as noted in my reports on Virginia Tech and other schools'
athletics operations.
However, I was able to extract reasonable comparisons between
the ACC and Big East and have detailed the information below for two years. I
have also summarized, to the extent possible, similar data for other athletic
conferences for the last fiscal year available in order to give you an idea how
the ACC and Big East compare to them. Without having audited financial
statements and related information to assist in my analysis, my comments will
contain certain speculative comments and assertions.
|
|
|
2006 |
2005 |
2006 |
2005 |
Assets: |
Cash and investments |
$24,607,586 |
$18,959,263 |
$4,376,887 |
$4,865,881 |
Accounts receivable |
9,978,469 |
8,764,717 |
2,094,549 |
272,820 |
Entry fees receivable |
- |
- |
11,737,060 |
1,300,000 |
Land, buildings and equipment - net |
2,052,283 |
1,772,371 |
12,520 |
19,218 |
Other |
- |
26,400 |
190,437 |
295,437 |
Total assets |
$36,638,338 |
$29,522,751 |
$18,411,453 |
$6,753,356 |
|
Liabilities |
Accounts payable and accrued exp |
$11,974,109 |
$9,107,125 |
$31,970 |
$44,594 |
Other |
- |
- |
11,277,785 |
1,318,784 |
Total liabilities |
$11,974,109 |
$9,107,125 |
$11,309,755 |
$1,363,378 |
|
Equity/net worth |
$24,664,229 |
$20,415,626 |
$7,101,698 |
$5,389,978 |
|
Revenues: |
Contributions/direct public support |
$726,881 |
$671,749 |
$810,584 |
$657,268 |
Post-season bowl games, etc. |
25,603,150 |
22,076,870 |
34,201,473 |
33,106,385 |
NCAA basketball tournament |
13,118,505 |
11,892,671 |
Not identified |
Other football revenue |
7,315,388 |
7,340,176 |
Not identified |
Championship football game |
5,749,603 |
- |
Not identified |
Television and radio rights, etc. |
70,050,000 |
64,452,500 |
19,225,441 |
15,349,543 |
Basketball tournaments |
7,876,544 |
6,261,560 |
5,903,842 |
3,585,414 |
Other basketball revenue |
2,885,229 |
2,863,252 |
Not identified |
NCAA grants/sponships |
11,261,795 |
10,724,250 |
8,646,439 |
8,383,963 |
Entrance/exit fees |
1,656,250 |
1,718,750 |
4,100,000 |
- |
Investment income |
1,580,669 |
739,811 |
399,281 |
179,548 |
All other |
1,044,260 |
164,024 |
2,124,451 |
1,728,426 |
Total revenue |
$148,868,274 |
$128,905,613 |
$75,411,511 |
$62,990,547 |
|
|
|
|
|
Expenses: |
Conference distributions to members |
$130,330,721 |
$114,286,614 |
$62,892,992 |
$54,437,401 |
Team reimbursements
and bowl expenses |
7,414,518 |
5,335,229 |
- |
- |
Conference championships |
- |
- |
3,764,700 |
2,034,804 |
Other operations |
6,831,184 |
6,824,460 |
7,042,071 |
6,169,480 |
Total expenses |
$144,576,423 |
$126,446,303 |
$73,699,763 |
$62,641,685 |
|
|
|
|
|
Net income |
$4,291,851 |
$2,459,310 |
$1,711,748 |
$348,862 |
|
|
|
|
|
Commissioner's compensation,
certain benefits and expense
account allowances |
759,971
|
747,106
|
468,446
|
434,924
|
|
|
|
|
|
Legal expenses |
108,612 |
61,904 |
66,535 |
606,763 |
|
|
|
|
|
Football distributions |
n/a
|
n/a
|
28,400,000 |
24,779,344 |
Basketball distributions |
n/a
|
n/a
|
34,492,992 |
29,658,057 |
|
|
|
|
|
Total distributions |
|
|
62,892,992 |
54,437,401 |
|
|
|
|
|
The ACC had 12 members
in both years presented |
|
|
|
|
Ave. BE football distribution:
8 teams in 2006, 10 in 2005 |
|
|
3,550,000 |
2,477,934 |
Ave. BE basketball distribution:
16 teams in 2006, 14 teams in 2005 |
|
|
2,155,812 |
2,118,433 |
The Big East football distributions in 2005 included Miami., BC &
Temple
The Big East basketball distributions in 2005 included Va. Tech, BC
& Miami,
but did not include the 5 new members |
At June 30, 2006 the ACC had assets of $36.6 million and the
Big East has $18.4 million. Included in the ACC assets is the league
headquarters building in Greensboro, NC, which is located adjacent to the
Grandover Resort and is free of debt. It appears that the Big East does not own
its headquarters facilities since neither land nor buildings are reported in its
filings.
The ACC has cash and investments of $24.6 million compared to $4.4
million for the Big East. That in itself is a significant difference in
available operating funds, and also provides significantly more investment
income to supplement league operating activities.
Both leagues report accounts
receivable -- the ACC $10 million and the Big East $2.1 million. I believe this
represents primarily the amount of NCAA basketball tournament revenues
receivable (both current (due within one year) and long-term portions). The Big
East reports league entry fees receivable of $11.7 million. It appears that this
amount is owed by the five new members -- Louisville, Cincinnati, South
Florida, DePaul and Marquette, since I believe Boston College paid their exit
fee prior to fiscal year 2006. Just guessing, but it appears that the entrance
fees for each school was probably $3 million each, since $4.1 million of
entrance/exit fees income was reported by the Big East in fiscal year 2005. I
believe Boston College only had to pay $1 million to get out of (escape from)
the Big East. I guess the incoming five schools thought the $3 million
(extortion?) was worth it. The Big East also reports a liability of $11.3
million, of which most of this is what is known as "deferred revenue". It
appears for accounting purposes the league will recognize the deferred portion
of the entry fees as they are received.
Getting to the revenues, the ACC breaks out its revenues in
more detail than the Big East. NCAA basketball tournament revenue is included in
the Big East postseason bowl games revenue category for this presentation
because it is not segregated on the Form 990. If you combine the revenue
categories of postseason bowl game revenues, NCAA basketball tournament revenue,
other football and basketball revenues you would have the total of $48.9 million
for the ACC and $34.2 for the Big East, a difference of $14.7 million in favor
of the ACC. Also, the ACC Championship football game generated $5.7 million, and
the ACC television/radio revenues of $70.1 million exceeded the Big East amount
of $19.2 million by almost $51 million. That is a huge difference! Also, the ACC
receives $1 million a year from satellite radio rights. The Big East is not on
satellite radio.
The Big East only has eight football schools, but has 16
basketball schools compared to the ACC twelve member schools. When you consider
the total distributions to the member schools, that can make a significant
difference in the amount of overall revenue that is available to be distributed.
Plus, the ACC reimbursed its members $7.4 million (2006) and $5.3 million (2005)
for playing in football bowl games and other events, where the Big East appears
to have reimbursed its members nothing. In the Big East each school pays its own
expenses related to bowl game participation.
The Big East reports expenses for
league championship events, but the ACC does not specifically report this on the
Form 990. Perhaps the ACC expenses for league championships are covered by the
sponsors directly and the ACC receives the residual amounts after expenses. Or,
these expenses could be included in the team reimbursements and bowl expenses
category.
Both leagues report contributions and grants from the NCAA.
Generally, the NCAA disburses three significant grants to leagues for various
charitable activities for student athletes and other related activities. Two of
the grants received by each league are based on the number of student athletes
in each league that receive Pell grants. The third grant is to be used for
compliance, education, officiating men's and women's basketball, and other
purposes.
Other observations in comparing the ACC and Big East are the
legal expenses. The Big East reported paying just over $600,000 in legal fees in
fiscal year 2005. I suspect most of this is related to the defection of VT, BC
and Miami to the ACC. The ACC only reported expending around $62,000 in 2005.
The next item of interest is that the other operating costs for both leagues are
in the same neighborhood. The Big East costs increased approximately $900,000 in
2006, probably due to increased costs in dealing with 16 basketball schools and
related logistics.
The amount of compensation paid to the commissioner of each
league is also provided in the filing. The total compensation reported here
includes base pay, retirement and similar benefits, and expense accounts. John
Swofford is paid almost $300,000 more than his Big East counterpart.
Now, let's get to the other BCS conferences.
|
2006 |
|
|
|
|
Assets: |
Cash and investments |
56,914,536 |
18,664,534 |
6,634,818 |
1,095,252 |
Accounts receivable |
- |
1,258,067 |
523,739 |
303,685 |
Land, buildings and equipment |
- |
2,535,405 |
3,124,926 |
114,974 |
Other |
- |
207,660 |
86,863 |
27,464 |
|
|
|
|
|
Total assets |
56,914,536 |
22,665,666 |
10,370,346 |
1,541,375 |
|
|
|
|
|
Liabilities: |
Accounts payable, accrued exp |
- |
12,350,128 |
633,595 |
150,000 |
Other |
- |
4,796,421 |
3,000,000 |
186,865 |
|
|
|
|
|
Total liabilities |
- |
17,146,549 |
3,633,595 |
336,865 |
|
|
|
|
|
Equity/net worth |
56,914,536 |
5,519,117 |
6,736,751 |
1,204,510 |
|
|
|
|
|
Revenues: |
Contributions/direct public support |
- |
1,262,642 |
203,935 |
203,935 |
Post-season bowl games |
22,955,410 |
- |
25,190,136 |
- |
NCAA basketball tournament |
26,952,015 |
- |
24,548,308 |
- |
Membership dues |
- |
935,000 |
- |
- |
Championship football game |
15,884,145 |
- |
11,400,142 |
- |
Television and radio rights, etc. |
64,250,000 |
- |
50,000,000 |
- |
NCAA grants/sponships |
2,062,200 |
- |
- |
- |
Investment income |
2,982,962 |
257,002 |
579,810 |
511,654 |
Sports revenues, etc. |
- |
117,819,900 |
- |
75,847,662 |
All other |
3,624,517 |
6,615,535 |
1,510,569 |
955 |
|
|
|
|
|
Total revenue |
138,711,249 |
126,890,079 |
113,432,900 |
76,564,206 |
|
|
|
|
|
Expenses: |
Conference distributions
to members |
122,027,959 |
117,819,900 |
90,123,348 |
71,198,130 |
Team reimbursements and
bowl expenses |
- |
- |
13,046,252 |
- |
Conference championships |
3,872,584 |
845,162 |
- |
- |
Other operations |
12,050,906 |
9,097,094 |
9,158,763 |
5,389,590 |
|
|
|
|
|
Total expenses |
137,951,449 |
127,762,156 |
112,328,363 |
76,587,720 |
|
|
|
|
|
Net income (loss) |
759,800 |
(872,077) |
1,104,537 |
(23,514) |
|
|
|
|
|
Commissioner's compensation,
certain benefits and expense
account allowances |
545,129 |
959,236 |
699,700 |
513,891 |
|
|
|
|
|
Conference headquarters:
SEC: Birmingham, AL
Big Ten: Park Ridge, IL
Big 12: Irving, TX
PAC 10: Walnut Creek, CA |
The financial reporting disparities increase substantially
when comparing the remaining four BCS conferences. The Southeastern Conference
reports on an August 31 fiscal year and also reports on the cash, as opposed to
accrual, basis of accounting. This is allowed by the feds, but it does create
some havoc when trying to match up revenues and expenses when analyzing the
data. And, the Big Ten and Pac-10 do not even segregate their major revenues by
source ... they just lump the major revenues in to broad categories. So, I have
reported them in the "sports revenues" category for this report.
Interesting facts on these conferences are:
- The Big Ten
charges annual conference membership fees to its members
- The Southeastern
Conference has a huge amount of cash and investments (almost $57 million)
- The
Big Ten and Big 12 both own their office buildings and have debt on those
facilities (the Big Ten reports $200 thousand in debt and Big 12 reports $3
million).
- The SEC and Big 12 make a lot of money on their football
championship games, but do not have as much television/radio contract income as
the ACC. However, the NCAA basketball tournament revenue reported by both of
these leagues is substantially more than the ACC.
There may be other items
included here. However, if you look at the pure bottom line revenues, the ACC
takes in more revenue than any of its peers!
Another item to note is that the Big Ten commissioner makes
almost $960,000 in compensation and benefits... more than any other league
commissioner.
How about the Non-BCS leagues?
|
2005 |
2006 |
2004 |
2006 |
|
|
|
|
Assets: |
Cash and investments |
9,929,811 |
2,091,917 |
163,199 |
4,738,603 |
Accounts receivable |
7,503,751 |
239,761 |
172,735 |
61,781 |
Land, buildings and equipment - net |
104,530 |
- |
55,519 |
94,490 |
Other |
16,824 |
- |
526 |
567,948 |
|
|
|
|
|
Total assets |
17,554,916 |
2,331,678 |
391,979 |
5,462,822 |
|
|
|
|
|
Liabilities |
Accounts payable and
accrued expenses |
555,412 |
126,280 |
632,409 |
73,330 |
Other |
13,391,912 |
96,816 |
298,411 |
3,050,172 |
|
|
|
|
|
Total liabilities |
13,947,324 |
223,096 |
930,820 |
3,123,502 |
|
|
|
|
|
Equity/net worth |
3,607,592 |
2,108,582 |
(538,841) |
2,339,320 |
|
|
|
|
|
Revenues: |
Contributions/direct public support |
415,992 |
1,475,725 |
- |
1,857,659 |
NCAA basketball tournament revenue |
6,081,497 |
3,279,626 |
2,466,280 |
- |
Post-season bowl games |
4,026,462 |
566,047 |
2,707,497 |
- |
BCS revenue |
1,050,000 |
1,050,000 |
1,000,000 |
- |
Basketball tournament |
1,322,626 |
309,607 |
- |
972,094 |
Membership dues |
3,588,200 |
3,885,000 |
850,000 |
2,700,000 |
Championship football game |
- |
- |
98,182 |
- |
Television and radio rights, etc. |
7,800,000 |
900,000 |
668,680 |
532,175 |
NCAA grants/sponships |
2,298,558 |
- |
- |
- |
Entrance/exit fees |
500,000 |
- |
- |
- |
Investment income |
352,665 |
198,248 |
2,490 |
375,912 |
All other |
7,907,244 |
- |
868,048 |
325,190 |
|
|
|
|
|
Total revenue |
35,343,244 |
11,664,253 |
8,661,177 |
6,763,030 |
|
|
|
|
|
Expenses: |
Conference distributions to members |
25,773,401 |
7,616,177 |
2,818,477 |
1,350,645 |
Team reimbursements
and bowl expenses |
4,260,084 |
- |
2,491,700 |
- |
Conference championships |
- |
559,246 |
233,011 |
1,263,023 |
Realignment issues |
1,283,867 |
- |
- |
- |
Television |
- |
- |
769,690 |
321,653 |
Other operations |
4,688,913 |
3,665,461 |
1,994,424 |
2,890,337 |
|
|
|
|
|
Total expenses |
36,006,265 |
11,840,884 |
8,307,302 |
5,825,658 |
|
|
|
|
|
Net income (loss) |
(663,021) |
(176,631) |
353,875 |
937,372 |
|
|
|
|
|
Commissioner's compensation,
certain benefits and expense
account
allowances |
381,120 |
341,368 |
210,000 |
377,740 |
|
|
|
|
|
Conference headquarters:
CUSA: Irving, TX
WAC: Englewood, CO
MAC: Cleveland, OH
Mt. West: Colorado Springs, CO |
The 2006 data was not available for all of the four Non-BCS
leagues presented here. So, I took the most recent year available with the
reporting fiscal year noted above each league summary.
Conference USA appears to be the most fiscally sound of these
four conferences. The MAC appears to be almost bankrupt (in 2004), and the
Western Athletic Conference and Mountain West appear to be on reasonably sound
footing. An interesting item for all of these leagues is that each charges
annual membership fees in order to subsidize the respective league operations.
Conference USA underwent substantial realignment issues in 2005 and 2006 when
the Big East raided them for replacements for VT, BC and Miami. Not only did the
Big East take three football schools, they took two basketball schools.
Another item of interest is the $1 million plus the BCS pays
these leagues each year. The Mountain West does not report this subsidy, but I
believe it is probably in the contributions line item. Also, the Mountain West
does not report any NCAA basketball tournament revenue. However, I am sure this
is buried somewhere in the other numbers. The bottom line revenues for these
leagues are substantially less than any of the BCS leagues. If the Big East ever
lost its BCS standing, it could look like Conference USA or worse.
Now for a look at two 1-AA football/mid major basketball
conferences. Just for curiosity, I summarized information for the Colonial
Athletic and the Atlantic Ten Conferences to provide a picture of what these
leagues financial activities look like.
|
2006 |
|
|
Assets: |
Cash and investments |
876,465 |
5,785,368 |
Accounts receivable |
302,000 |
17,836,632 |
Land, buildings and equipment - net |
215,712 |
51,144 |
Other |
1,183 |
31,226 |
|
|
|
Total assets |
1,395,360 |
23,704,370 |
|
|
|
Liabilities |
Accounts payable and accrued exp |
25,586 |
2,028,072 |
Other |
181,350 |
- |
|
|
|
Total liabilities |
206,936 |
2,028,072 |
|
|
|
Equity/net worth |
1,188,424 |
21,676,298 |
|
|
|
Revenues: |
Contributions/direct public support |
- |
- |
NCAA basketball tournament revenue |
- |
3,892,482 |
Basketball tournaments |
811,386 |
1,520,422 |
Membership dues |
623,250 |
- |
Television and radio rights, etc. |
20,000 |
963,600 |
NCAA grants/sponships |
1,245,380 |
1,264,700 |
Entrance/exit fees |
- |
- |
Investment income |
31,064 |
328,756 |
All other |
68,044 |
571,186 |
|
|
|
Total revenue |
2,799,124 |
8,541,146 |
|
|
|
Expenses: |
Conference distributions to members |
- |
1,969,900 |
Conference distributions to members - entrance fees |
- |
1,500,000 |
Conference championships |
398,153 |
1,647,900 |
Television |
411,400 |
987,226 |
Other operations |
1,920,799 |
3,771,842 |
|
|
|
Total expenses |
2,730,352 |
9,876,868 |
|
|
|
Net income (loss) |
68,772 |
(1,335,722) |
|
|
|
Commissioner's compensation,
certain benefits and
expense account allowances |
203,600 |
329,971 |
|
|
|
Conference headquarters:
CAA:
Richmond, VA
A-10:
Philadelphia, PA |
The Atlantic 10 has a much larger
operation than the CAA, at least for 2006. It is interesting to note that both
of these leagues pay Comcast and other networks to televise their games rather
than the networks paying the league to televise the games. I understand now some
of the reasons why the University of Richmond jumped to the Atlantic Ten from
the CAA a few years ago.
In summary, Virginia Tech is in one of the most financially
sound and stable college athletic conferences in the country. I think we all
knew this, but now we have an idea where the money is coming from.
Randy Jones is a
1969 graduate of Virginia Tech and currently lives and works in Charlottesville.
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